The game of business is tricky enough.

It's diabolical when you don't know you've got custom rules.

I’ve been there. Late nights, looming deadlines, uneasy sleep, and heroic last stands. The frenzy of 'busy' that leaves you with little to show for your effort.

Or maybe you’re caught in a cycle of all-in excitement, gradual disengagement, and eventual abandon. A cycle that leaves you stood in a graveyard of your own good intentions, regardless of your external achievements.

Fucking ‘potential’. When exactly is it supposed to become ‘actual’?

If either of those patterns sounds uncomfortably familiar, you might share some ADHD characteristics. Many entrepreneurs have at least a dash, whether they know it or not.

It doesn't have to be this hard.

We all find our own ways of coping. Ways of playing around the hidden rules of how our brain actually works. We get a lot of practice at picking ourselves up, often wondering if maybe we keep falling because we're broken.

I don't think we're broken.

It's still our responsibility to learn how to not fall.

We can choose to accept our style of brain as a design constraint, not just an impairment. To get curious about our hidden rules and learn to work with them. To design a business that plays to our strong strengths, rather than tripping on our strong weaknesses.

This is the game.

The wicked problem I want to help you solve.

Cause we're surrounded by assumptions and judgments about how simple shit is. How we should just be able to do the work, and just be consistent, and just fucking do it. Often enough, they’re our own assumptions and judgments.

Every time I hear the word 'grindset' my eye just twitches in irrational anger.

It's not that consistency doesn't work (it does) or isn't important (it is).

It's that grinding on willpower alone isn't sustainable for the ADHD-style brain.

It either burns us out or drives us to burn it down.

Instead, let's lean in to your natural peaks of interest, energy, and intensity, and put them at the heart of your business.

Let’s actively manage your troughs as well, and build systems that eliminate, automate, or delegate what you can get away with not doing.

And let’s develop the tools and scaffolding to show up for what only you can do, even on your potato days.

Before your next herculean all-nighter.

Before missed deadlines add up to missed opportunities.

Before the frenzy and grind burn you out.

Cause this is the game.

'The only way to win is by learning.

The only way to learn is by playing.

The only way to begin is by beginning.' - Sam Reich, Gamechanger

So let's begin.

-Jared

P.S. Did you skip straight to the end? I see you. I help entrepreneurs with ADHD symptoms redesign their businesses, strategies, systems, and expectations to better fit their brain.

Book a call and let's chat.